🛍️ Shopify  +  📣 Meta Ads  +  🚚 Shiprocket

Most D2C brands think
they are profitable.
Most are wrong.

You check Shopify — revenue looks great. You check Meta — ROAS looks fine. But at the end of the month, your bank account tells a different story. Profit First shows you exactly where your money is going — in real time.

Get Free Profit Audit → Book a Demo
No credit card required  ·  14 days free  ·  Takes 10 minutes
The Problem

The hidden profit killers

Three things draining your margin silently — every single month.

📉
ROAS Is Lying
Meta's ROAS ignores RTO orders, refunds, and COD failures. Your real ROAS could be 30% lower than what the dashboard shows.
🔴
COD Is Bleeding You
Every returned COD order is a negative-margin transaction you chose to run. Most brands just never calculated it that way.
🧩
No Single Truth
Shopify shows gross revenue. Meta shows ad spend. Shiprocket shows shipping. Nobody adds it all up. Until now.
The Gap

What you see vs what is real

Every tool shows a piece of the truth. None show the full picture.

😶 What Shopify / Meta Shows
Revenue
₹6,47,000
Gross, before any deductions
Meta ROAS
3.2×
Includes returned orders
✅ What Profit First Shows
Real Revenue
₹6,46,637
Delivered orders only
Real ROAS
2.75× ⚠
Below break-even — alert triggered
Net Profit — Today
₹12,308
After every single cost

The gap between what you think you made and what you actually made — that is Profit First.

How It Works

Real profit in 10 minutes

Three steps. No spreadsheets. No CA required.

1
Connect your tools
Shopify, Meta Ads, Shiprocket — one click each. Read-only. We never touch your store or campaigns.
ShopifyMeta AdsShiprocketRead-only
2
We do all the math
Every order, every ad rupee, every return, every fee — calculated automatically. Updated daily.
Auto-syncs daily
3
Make better decisions
See what's leaking. Get ROAS alerts. Know your profit every morning before spending another rupee on ads.
Real-time alerts
Connect Your Store
🛍️
Shopify
Orders, revenue, products
📣
Meta Ads
Ad spend, ROAS, campaigns
🚚
Shiprocket
Shipping, RTO, COD
⏱ Average setup: 8 minutes
Your Profit — Calculated
Gross Revenue
+₹6,47,667
Ad Spend
−₹2,35,236
COGS
−₹1,91,626
Shipping + RTO
−₹24,257
Gateway + Fixed
−₹1,68,240
Your Real Net Profit
₹12,308
Today's Insights
🚨
ROAS below break-even
2.75 vs 3.54 needed. Every ₹100 in ads is losing ₹22.
📦
Top product: ₹58,228 profit
2 QR Frosted Standee. Scale this one's budget.
💸
RTO loss: ₹14,092 this month
11 returns. Push prepaid to recover this.
The Difference

Running blind vs running with clarity

What changes when you finally see the real numbers every day.

😰
Before Profit First
Guesses and gut feel
📱
4 dashboards every morning — still don't know real profit
🎭
Meta ROAS looks fine but bank balance doesn't match
❓
No idea which product actually makes money
🗓️
CA sends P&L 3–4 weeks after month ends
VS
🚀
After Profit First
Every number clear, every day
🎯
One dashboard. Real revenue, ROAS, profit — auto-pulled daily
📊
Real ROAS alert the moment it drops below break-even
💰
Product-level profit — know which SKU to scale and which to kill
⚡
Daily P&L updated automatically. Fix problems in real time
Features

Everything in one place

Built specifically for Indian D2C brands. Not a generic analytics tool.

💰
Real Net Profit
After ads, shipping, COD returns, and gateway fees. The number your CA calculates — updated every day automatically.
🔍
Profit Leak Detection
See exactly where money is leaking — RTO costs, gateway cuts, shipping overruns. Caught and quantified daily.
🤖
AI Business Assistant
Ask any question about your store data. Get answers in plain language. No dashboards to dig through.
📦
Product-Level Profit
See gross profit per SKU. Know which product to scale and which one is quietly eating your margin.
📈
Growth Prediction Soon
See what the next 30 days look like. Optimize spend, reduce costs, and know the exact impact before you act.
🎯
AI Meta Ads Soon
Launch campaigns optimized for real profit — not just conversions. Run for better ROAS, fewer RTOs, more prepaid orders.
Free Profit Audit

See your real number in 10 minutes

The number Shopify and Meta are hiding from you.

✓
Your real net profit
After every ad rupee, shipping charge, and gateway fee — not Shopify's number
✓
Your biggest margin killer
Which SKU is costing you more than it earns
✓
What Meta's ROAS hides
Real ROAS after RTO returns and COD failures
✓
Your RTO cost — exactly
Most brands are shocked when they see this number
⏱ Takes 10 minutes
Get your free
Profit Leak Audit
Connect your store. We calculate everything. See the number that surprises most founders.
Get My Free Audit →
No credit card · 14 days free · Read-only
Founding member spots147 / 200 taken
53 spots left — ₹4,999/mo locked forever
Pricing

Simple, honest pricing

For D2C brands spending ₹1L+ on ads every month. Pays for itself in the first week.

Starter
₹2,999/mo
Billed monthly
14 days free trial
For brands doing ₹2L–₹10L monthly revenue who want to see their real numbers for the first time.
Full profit dashboard
Shopify + Meta + Shiprocket
Product profitability table
Cost leakage tracking
AI assistant
Start Free Trial
Most Popular
Growth
₹4,999/mo
Billed monthly
14 days free trial
For brands spending ₹1L+ on Meta ads who need real-time ROAS tracking and profit alerts.
Everything in Starter
Real-time ROAS alerts
Daily P&L chart
AI COD confirmation agent
Growth Prediction Engine
AI Meta Ads
Start Free Trial

Founding member offer: First 200 brands get Growth plan pricing locked forever. 147 spots taken.

FAQ

Questions answered

Is Profit First only for Shiprocket users? ▾
We currently integrate deeply with Shiprocket, which covers the majority of Indian D2C brands. Delhivery, Blue Dart, and Xpressbees integrations are coming in Q3 2026. Not on Shiprocket? You can still connect Shopify and Meta — shipping accuracy improves once your courier is added.
How is this different from Shopify or Meta dashboards? ▾
Shopify shows gross revenue. Meta shows ad spend. They never talk to each other. Profit First pulls all three — Shopify, Meta, and Shiprocket — and calculates your actual net profit after every cost, updated daily.
How long does setup take? ▾
Most brands are fully connected and seeing their real profit within 10 minutes. Shopify connects in 2 clicks. Meta and Shiprocket take about 3 minutes each.
My CA already sends me a P&L. Why do I need this? ▾
Your CA's P&L comes 3–4 weeks after the month ends. By then you've already run another month of ads at the wrong ROAS. Profit First updates daily — so you can fix problems while there's still time to act.
Will this change my ads automatically? ▾
Not today. Right now Profit First shows you exactly what to fix and why — with clear ROAS alerts, ad spend analysis, and product-level data. AI-powered ad execution is launching for Growth plan users in Q3 2026.
Is my store data safe? ▾
Yes. We use read-only access only. We never modify your store, orders, or ad accounts. Your data is never sold or shared.
Can I cancel anytime? ▾
Yes. Monthly plans, no lock-in. Cancel anytime from your dashboard. No questions asked.

You probably made less profit
last month than you think.

Find out the real number — free, in 10 minutes. No credit card. No spreadsheets. Just clarity.

Get My Free Profit Audit → Book a Demo
No credit card required  ·  14 days free  ·  Connect Shopify, Meta, Shiprocket